SMM Manager: Responsibilities, Job Description, Salary
SMM Manager - is a professional responsible for developing and implementing social media strategies to increase a brand's presence, engage with the audience, and achieve business goals.
Key responsibilities of an SMM Manager:
Strategy Development: Create and execute social media marketing strategies that meet with the overall business objectives and target audience.
Content Writing: Make relevant content for social media platforms, including posts, images, videos, and stories.
Platform Management: Manage and supervise the day-to-day operations of social media accounts such as scheduling posts, responding to comments, and engaging with followers.
Campaign Management: Plan and execute social media campaigns to engage the target audience.
Advertising Management: Manage and optimize social media advertising campaigns, including budget distribution, targeting, and performance tracking.
Difference between: junior, middle, senior SMM Managers
The distinction between junior, middle, and senior SMM Managers primarily lies in their level of experience, the scope of responsibilities, and leadership within the organization.
Junior SMM Manager
● Assists with creating and scheduling social media posts.● Monitors and engages with social media audiences.● Supports the execution of social media campaigns and promotions.● Helps with content creation, including writing posts and creating simple graphics.● Tracks basic performance metrics and makes reports.
Middle SMM Manager
● Develops and implements social media strategies and content plans.● Manages day-to-day operations of social media accounts.● Analyzes social media performance metrics and optimizes strategies.● Coordinates and executes social media campaigns and advertising efforts.
Senior SMM Manager
● Creates efficient social media strategies.● Stays ahead of social media trends and technologies.● Analyzes comprehensive performance data to guide strategic adjustments and reports to senior executives.● Manages the development of complex campaigns and cross-platform initiatives.
Hard & Soft Skills for an SMM Manager
Hard Skills
Soft Skills
How Much Does an SMM Manager Make?
$45,000 to $60,000 per year
Junior SMM Manager
$60,000 to $85,000 per year
Middle SMM Manager
$85,000 to $130,000+ per year
Senior SMM Manager