Visual Designer: Responsibilities, Job Description, Salary
Visual Designer is a professional who focuses on the aesthetics and visual aspects of digital and print materials. They use design principles to create visually appealing and effective designs.
Key responsibilities of a Visual Designer:
Create Visual Assets: Designing graphics, layouts, and visual elements for websites, apps, print materials, and other media.
Develop Brand Identity: Providing match in visual style and branding across various platforms and materials.
Collaborate with Teams: Sharing ideas with UX/UI designers, developers, and clients to achieve common goals.
Design User Interfaces: Creating intuitive and visually engaging interfaces for websites and applications.
Conduct Research: Finding new trends and ideas to improve designs as well as customer experience.
Present Design Concepts: Show and explain design ideas and concepts to stakeholders and clients.
Difference between: junior, middle, senior Visual Designers
The distinction between junior, middle, and senior Visual Designers primarily lies in their level of experience, the scope of responsibilities, and leadership within the organization.
Junior Visual Designer
● Supports senior designers in creating visual assets and applying design concepts.● Follows design standards and brand guidelines.● Prepares needed files for production.● Helps with gathering user feedback.● Conducts basic usability tests for further improvements.
Middle Visual Designer
● Takes ownership of projects from concept to completion.● Develops as well as maintains design systems.● Works closely with clients, project managers, and other stakeholders.● Handles multiple design projects simultaneously.● Creates interactive prototypes to demonstrate designs.
Senior Visual Designer
● Defines the overall design strategy and vision for projects.● Implements innovations and experiments with new trends.● Handles communication with clients, presentations, and feedback.● Contributes to strategic planning and brand development.● Analyzes the performance of design solutions and makes informed recommendations.
Hard & Soft Skills for a Visual Designer
Hard Skills
Soft Skills
How Much Does a Visual Designer Make?
$50,000 to $65,000 per year
Junior Visual Designer
$65,000 to $85,000 per year
Middle Visual Designer
$85,000 to $120,000+ per year
Senior Visual Designer